​​Toyota Celebrates 1 Millionth SmartPath Customer with a Free RAV4​

A customer at a Toyota dealer in Philadelphia experienced possibly the best timing of her life when she selected her RAV4.  It turned out she was the one millionth customer to purchase a Toyota using SmartPath, Toyota’s digital retail technology. We’re disappointed it wasn’t a Sharp Automotive customer but will share the details anyway. 

First launched in 2020, Toyota’s SmartPath is a system that allows you to handle nearly every step of the process when shopping for a new Toyota, except for a test drive. Using all the SmartPath tools, it provides a fully integrated digital experience for both customers and dealers. The result is a vehicle shopping experience that’s faster, smoother, and meets the online shopping expectations you’ve developed when purchasing other products online. From your home or work computer, the process enables you to: 

• Browse vehicles in your local dealer’s inventory 
• Develop your own payment plan 
• Get an instant valuation of your trade-in 
• Apply for financing 
• Finalize the purchase 

Dorianne Malone, a mom and school administrator from the Philadelphia area, used the SmartPath system to shop and purchase a RAV4. When she arrived at Ardmore Toyota in the suburbs of Philadelphia to pick up her vehicle, a Toyota representative greeted her and handed her a check for the full purchase price of her chosen RAV4. This was her third Toyota purchase, and based on this experience, probably not her last. 

“Reaching 1 million vehicles sold is a huge milestone for SmartPath and a testament to the hard work of our dealers and teams,” said John Myers, General Manager of Retail Transformation for SmartPath Sales at Toyota Motor North America. “SmartPath has become a true differentiator for the Toyota brand, and we are excited to be shaping the future of the car buying experience.” 

While we strive to make your visit to Sharp Automotive enjoyable, the SmartPath system allows you to minimize your time at the dealership. You can complete all the steps described above, and more, from the convenience of your home or work, anytime and at your own pace. Additionally, you can select which steps you’d like to do online and which ones to save for a dealership visit. 

You can begin your SmartPath journey here, then visit Sharp Automotive for a firsthand look at the model or models you’re interested in. Whatever your plan, we’re confident you’ll be happy with your next Toyota purchase.