​​What Does Professional Grade Mean​

You’ve seen and heard the commercials voiced by Will Arnett, star of Arrested Development, The Lego Batman Movie, BoJack Horseman, and co-host of the ultra-popular podcast, Smartless, with Sean Hayes and Jason Bateman. In most GMC commercials we hear Professional Grade. It’s a slogan spoken by Will Arnett that goes back to the early 2000s; he has been the voice of GMC since 1998. The original slogan from GMC commercials in the early 2000s was lengthier: “GMC Professional Grade engineering. It’s not more than you need, just more than you’re used to.” Later it was shortened to Professional Grade. But what exactly does Professional Grade mean?  

A Quick History Lesson 

GMC has been around since 1900, officially as the General Motors Truck Company since 1911. During that time the company built large, heavy- and medium-duty trucks for all sorts of professionals. After the Great Kanto earthquake in Japan in 1923, GMC trucks were sent to the country to help rebuild its infrastructure. Because the Japanese were solely dependent on the railroad system and old-style carts made from wood, the government had no real way of traveling to the areas and rebuilding the destroyed tracks without large vehicles to carry people and supplies. Enter Professional Grade GMC trucks that saved lives and reshaped Japan.  

During World War I the company provided more than 8,500 trucks for the war effort, and during WWII that number jumped to some 600,000 vehicles that were used by the military in different ways.  

A Vehicle That Can Handle It All 

Since then, GMC has built trucks and SUVs that can tackle any and all situations. Owners use their Sierras or Yukons to take the kids to school, drive to work, run errands, or work on the farm, towing five or more tons of livestock, vehicles, equipment, and more. You don’t have to work your GMC hard all the time, but the capability is there when you need it. As some would say, it’s better to have it and not need it than need it and not have it.  

A GMC Is Constantly Becoming More Capable 

A brand-new Sierra 1500 can tow up to 13,200 pounds when properly equipped, which is on-par or more than what a Sierra 2500HD was able to tow just 10-15 years ago. The company known for its Professional Grade trucks and SUVs is constantly moving the needle, challenging what once was and creating a new normal. Professional Grade means that you don’t have to need the capabilities of a GMC to appreciate what it’s able to handle. Professional Grade is always evolving for the better.  

Professional Grade at Sharp Automotive 

If you have questions or want to see a new Professional Grade GMC, pop on down to Sharp Automotive and let the professionals prove it to you with a test drive of GMC’s latest and greatest products, including the all-new Yukon, Acadia, and Terrain.  

At Sharp Automotive, we offer our customers some of the best prices and services around. With dozens of new and used vehicles to choose from, our excellent sales team and finance department will work hard to make sure you drive away happy. And our fantastic service department will take care of your new-to-you vehicle as if it were their own. We look forward to serving you soon.